How to boost your employer brand and achieve success!
After 12 years in business, Astute Recruitment Ltd has become one of the premier accountancy recruitment businesses in the East Midlands. We’re also the only East Midlands recruitment expert to have secured over 15 business awards as finalists or winners. You can see some of the awards our team and Directors have received clicking on the following link www.astuterecruitment.com/about-us/awards/
So, we were thrilled for the Derbyshire Life magazine to contact us and ask us if we would like to be included in their special 90th edition in their feature on award winning businesses in Derby!
Why have we strived to secure business awards?
Over to one of our MDs – Mary Maguire – who does all our award entries herself, and manages all Astute’s marketing and social media.
“The biggest hurdle setting up a business and brand is getting that brand and what it stands for ‘out there’. Being able to showcase multiple business awards is a brilliant way to show your target audience that you are a recognised expert in your field. It flags to potential clients that they can have total confidence in using your services.
Winning business awards also builds trust for potential staff who may be researching local businesses to see whether they would like to work for that company too. So, from an Employer branding point of view, success in winning awards is key.
As most people recognise, there is a talent shortage of workers skilled in several business sectors currently, from finance and accountancy professionals to skilled IT software developers to drivers, healthcare specialists, hospitality workers and so many more.
So, What better way to help your business and team attract the very best staff than to demonstrate credibility from successful business awards! You could be flagging your company to potential clients, but also raising your company’s profile to potential staff of the future as a credible potential employer!”
For Astute Recruitment Ltd, this means that our current and potential clients can see that we’re a thoroughly professional business and are acknowledged experts in our field. Our awards have also been an additional attraction in our recruitment strategy to appeal to the very best potential recruitment staff wanting to develop their careers and also to experienced recruitment professionals seeking to utilise their knowledge and relationships in a really professional but friendly, fun environment!
Business awards are awarded by impartial business organisations. For different organisations, this means targeting specific awards relevant to your industry.
How to start winning awards for your business?
While Mary has been hugely successful in writing awards entries for Astute Recruitment Ltd over the years, this is not something that every business owner has the natural flair or time for.
Instead, there are ‘go to’ experts who will be able to understand your company, and successfully craft an award-winning application for you. One such expert in crafting winning words for an array of businesses is the Founder of Derby’s ‘Ask the Chameleon’ – Rachel Hayward.
Rachel herself has had a tremendous 12 months in winning several business awards including: Female Entrepreneur of the Year, by East Midlands Chamber of Commerce (EMCC) and Derbyshire Live Business Awards in the Professional Services category.
We asked Rachel to sum up why Business Awards should be a critical part of every company’s marketing and branding strategy. Over to Rachel!
“Awards really do confirm your place in the marketplace. They help in the buying decision and are hugely motivational for your staff team as well as yourself. Running a business is challenging and to be judged as excellent by your peers is extremely rewarding.
The key is often choosing the right category for you and your business. Certain categories will be hugely competitive, so consider other areas in your business that you shine. Maybe you have an excellent apprentice or can demonstrate consistently high levels of customer service? Maybe you go the extra mile as an employer, or you are a third-generation family business? With over 3,500 awards at any one time, there really is an award and category for everyone. “
“My top tips are:
- Do your research, look at your competitors and peers, even those businesses/entrepreneurs who inspire you. What awards have they won?
- Do you fit the criteria, can you prove it (you will always need factual information to demonstrate success)
- Give yourself plenty of time to create those winning words.
- Don’t wait for a secret nominator – many award organisers fully expect you to write your own application.
Make 2022 your year to gain your first award success”
We completely agree with Rachel! Its great to hear from Rachel being an award winning expert on winning business awards for her clients! Her insights and tips are really useful. You can contact Rachel at her business, Ask The Chameleon on her website askthechameleon.co.uk/about/
For our own team at Astute Recruitment Ltd, from the ICAEW’s award of Best East Midlands SME Business, to the IoD’s Small Business Director of the Year award, our awards have pride of place in our new office in Derby’s Cardinal Square and on our website!
What our business awards mean to us at Astute!
Business awards reward exceptional business success, ultimately building trust to use your company. Awards inspire confidence to our clients, candidates and potential staff of the future, as we continue to grow, that Astute’s team are unrivalled leaders in financial recruitment.
We want to bring our business to the attention of new audiences to truly stand out, and for us, securing business awards
really is the best way to cement our reputation as the ‘go to company’ in our sector, Financial Recruitment.
So, be ‘Astute’ and give your marketing strategy a ‘reboot’.
Strive for awards to boost
your business to the next level!
Article by Mary Maguire, MD Astute Recruitment Ltd